Bror Salmelin graduated from Helsinki University of Technology with Masters in Systems Engineering, Electronics and Measurement Technology. His continued studies focussed on systems theory and management. Bror Salmelin is former Advisor for Innovation Systems at the European Commission, Directorate General for Communications, Network, content, and Technology (DG CONNECT) where he was responsible for Open innovation and Modern innovation systems. He was actively contributing to innovation policies related to new instruments, entrepreneurship and SME. He was heading the units Integration in Manufacturing, Electronic Commerce and Collaborative Working Environments before becoming Advisor of the Directorate General of the European Commission. He is also creator of the Open Innovation Strategy and Policy Group (OISPG), an industry-led group advising on strategic priorities for open and service innovation which operated as think-tank for the digital transformations. He, together with Martin Curley created the concept of Open Innovation 2.0, and organised several top level conferences including Innovation Luminary Award ceremonies for the leading open innovation thinkers and doers. He developed the concept of European Network of Living Labs in 2002, which is grown through EU presidencies to a 450+ sites innovation network for collaborative innovation. Before joining the European Commission in 1998 he held the position of Deputy of the ICT Section in Technology Development Centre and served as the Finnish representative at ESPRIT/IST programme of the EU. He lived in Los Angeles and worked as vice consul establishing business and research contacts between Californian and Finnish IT and Media companies. Bror Salmelin is a member of New Club of Paris, and Member of the Advisory Board for Innovation Value Institute, Ireland. He has an expertise in intangible economy and value creation, related to policies like innovation policy, productivity and creativity focused on new service innovation. His recent focus is in industry and societal commons, being a founding member of the Industry Commons Foundation. Jobs transformation together with the societal transformation is one of his expertise areas, related to open innovation ecosystems in particular. After retirement he remains active in speaking and writing on open innovation, creative, industrial and societal commons and the transformation of the society. He is member of the Board for Industry Commons Foundation and advisor for other activities, projects and entities. His main interest areas include Open Innovation 2.0 and its derivatives, insights in modern innovation practises , innovation ecosystem creation and strategic development on organisational and methodological levels. He is based in Kouvola, Finland and Laurabuc, France.